Amy Hurley, founder of Brighter Days Consulting, working at her laptop
About

The person behind Brighter Days

Hi, I'm Amy — founder of Brighter Days Consulting. I've spent over a decade in marketing and business operations. I've been the person in the room who figures out the systems, writes the strategy, runs the campaigns, and makes sure everything actually holds together.

I've built marketing from scratch in startup environments, managed partnerships, run content programmes, and handled the kind of operational complexity that most agencies charge a fortune to help with.

And somewhere along the way, AI changed everything. Not in a scary, robots-taking-over way. In a quietly extraordinary way — where the things that used to eat half a week can happen in minutes, where small businesses can punch well above their weight, and where getting found by the right customers no longer requires a big agency budget or a technical team.

But I kept seeing the same thing. Brilliant small business owners who knew AI was relevant but had nobody trustworthy to help them navigate it. People drowning in the operational stuff, convinced that AI was either too complicated or not relevant to their specific business. And increasingly, businesses that were invisible in AI search — in ChatGPT, in Perplexity, in Google AI Overviews — without even knowing it.

That is why I built Brighter Days Consulting. We help small businesses across the UK get found in AI search through Generative Engine Optimisation — and implement AI across their marketing and operations so they can get back to the work they actually love.

Plain English throughout. No jargon. No ongoing dependency. No retainer you don't need.

I am based in the UK and work with small businesses remotely and in person across the UK and internationally.

"I built Brighter Days for the business owner who's brilliant at what they do — and just needs someone to sort the rest."

How I work

What working with Brighter Days actually feels like

01

Plain English always.

I will never use a technical term without explaining it. I will never recommend a tool because it sounds impressive. And I will never leave you dependent on me to keep things running — the whole point is that you leave capable.

02

Project-based pricing always.

You will always know what you are spending before anything starts. No surprises, no scope creep, no hourly rate that grows with every email.

03

Honest recommendations always.

If GEO is not your most pressing problem right now, I will tell you. If a cheaper tool does the job just as well as an expensive one, I will tell you that too. The measure of a good engagement is whether your business is genuinely better at the end of it — not whether we have used up a budget.

Operating principles

What we believe

No dependency created

You leave capable, not reliant on Brighter Days Consulting to function.

Project pricing always

The product is the result, not the time taken to deliver it.

Plain English always

No jargon, no tech overwhelm, no condescension.

GEO first

Every client relationship starts with understanding AI search visibility in ChatGPT, Perplexity and Google AI Overviews.

Honest scoping

Clear deliverables agreed upfront, clean edges throughout.

Right client focus

Not every enquiry is the right fit, and we will always say so honestly.

If this sounds like the kind of person you want in your corner — I would love to have a conversation.

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