When someone asks ChatGPT, Perplexity or Google AI Overviews to recommend a business like yours — do you appear? Most small businesses don't. Brighter Days Consulting fixes that.
We specialise in GEO — Generative Engine Optimisation — for small businesses across the UK. We audit your AI search visibility, score it out of 100 using the Brighter Days GEO Score, and give you everything you need to improve it.
Generative Engine Optimisation — GEO — is the practice of making sure your business appears when people search using AI tools rather than traditional search engines.
Traditional SEO helps you rank on Google. GEO helps you get referenced, recommended and cited by AI models like ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. The two are related but they are not the same.
A business can rank well on Google and be completely invisible in AI search — and increasingly, that invisibility has real commercial consequences.
AI search is not the future. It is happening right now. People are asking ChatGPT to recommend accountants, interior designers, marketing consultants, tradespeople and every other type of small business. The businesses that appear are the ones that have been optimised for how AI models read, understand and reference them.
Most small businesses across the UK have not been optimised for AI search. Most don't even know this is happening. That is the gap Brighter Days Consulting exists to close.
Before we fix anything, we measure it. Every business we work with receives a Brighter Days GEO Score — a structured assessment of their AI search visibility out of 100 across five categories.
Does the business appear in ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot when someone searches for a business like theirs in their area? This is the most important category — and the one most small businesses score lowest on.
Is the website content written in a way that AI models can read, understand and reference clearly? AI models favour direct, specific, question-and-answer style content. Most small business websites are not structured this way.
Is the business mentioned across multiple third-party sources online — directories, review platforms, industry sites, local publications? AI models build their understanding of a business from many sources, not just the business's own website.
Is the business name, address, phone number, description and category identical across the website, Google Business profile, social media profiles and online directories? Inconsistency confuses AI models and reduces the likelihood of being surfaced confidently.
Does the business have recent, positive reviews on Google and other platforms? AI models reference review volume and sentiment when describing and recommending businesses.
Does the website include schema markup — the behind-the-scenes code that tells AI models and search engines exactly what the business is, where it is, and what it offers? Most small businesses have none. It is one of the highest-impact, lowest-effort improvements available.
Not visible to AI search — urgent action needed
Partial visibility — significant gaps to address
Moderate presence — good foundation, room to grow
Strong GEO presence — maintain and build on this
Whether you want to understand where you stand or get everything fixed — there is a clear starting point for every budget. Every product is delivered in plain English, within a clear timeframe, with no ongoing commitment required.
Do you appear in AI search right now?
We check one category of your Brighter Days GEO Score — AI Search Visibility out of 25. Does your business appear in ChatGPT, Perplexity and Google AI Overviews when someone searches for a business like yours? You will know within 24 hours. No cost, no commitment, no catch. This is where almost every client starts.
Your complete AI search visibility picture.
Your complete Brighter Days GEO Score across all five categories. A plain-English breakdown of each category, an overall verdict with your score band, and three prioritised quick wins you can act on immediately. Delivered as a clean PDF within 48 hours. The fastest way to understand exactly where your business stands in AI search — and what to do about it.
The complete fix. Everything written and ready to use.
Your full Brighter Days GEO Score plus everything you need to improve it — rewritten website copy structured for AI search, FAQ content written in question-and-answer format that AI models reference, directory listing language, and structured data recommendations. Delivered as a ready-to-use document within one week. You implement it yourself or hand it to your web developer.
Fill in a short form telling us about your business, your website and what you're hoping to understand. Takes five minutes.
We research your AI search visibility across the five GEO categories using specialist tools and AI search platforms. We check how your business currently appears in ChatGPT, Perplexity and Google AI Overviews. We identify every gap and every opportunity.
Within 24–48 hours you receive your Brighter Days GEO Score with a plain-English breakdown of every category, your overall verdict, and clear recommendations for what to do next.
Some clients take the report and act on it themselves. Others ask us to write the improved content for them with the GEO Audit & Copy Pack. Either way, you leave knowing exactly where you stand and what to do about it. No obligation to take any further step.
The free AI Visibility Taster takes less than 24 hours and costs nothing. No sales pitch, no obligation — just a clear answer to whether your business is showing up in ChatGPT, Perplexity and Google AI Overviews.